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Nov 18, 2009 10:30 AM
I hope you've been able to spend some time going through the new features of campbellskitchen.com. Do you like what you see? Have you been able to find the recipes you've been looking for? Let us know! We'd love to hear what you think, anything that can help us make the new Campbell's Kitchen your first stop for great recipe ideas, menu planning tips, creative hints and kitchen inspiration. You can comment directly to this blog. And if you haven't had a chance to check the new site out yet, take a few minutes to look around, then drop us a note. We're looking forward to hearing from you!
Jane
Posted by 3558523 Nov 18, 2009 10:30 AM
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Nov 16, 2009 5:27 PM
I've been looking forward to writing this blog for a month now: The new Campbell's Kitchen site is launched and ready for you to explore! It's been so exciting for all of us that have worked on the site for the last several months, and we're thrilled to finally “have you over” to see what we've done.
If you haven't had a chance to look around and get a feel for things in the site yet, you're in for a real treat. You'll find hundreds of beautiful photographs, new recipe collections, unique search tools for finding the perfect dish for any occasion or craving, and lots of useful kitchen information and creative cooking inspiration. Our goal was to make campbellskitchen.com a great resource for you to find answers to your kitchen questions—take a peek and let us know how we did. We're really looking forward to hearing from you.
Jane
Posted by 3558523 Nov 16, 2009 5:27 PM
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Nov 4, 2009 8:43 AM
I don't know about you, but I can't help but start thinking about Thanksgiving the day I flip the calendar from October to November. My kids are barely out of their Halloween costumes, and I'm already trying to figure out how big a turkey we'll need and which stuffing recipe to make! Have you started your planning yet? Well, the new Campbell's Kitchen site couldn't come at a better time—when it launches, you'll find new recipe collections with terrific ideas and inspiration for putting together your best Thanksgiving celebration ever!
Looking for a new side dish idea? You'll find one (or several!) in the Must-Have Side Dishes collection. Or how about something to serve with the pumpkin pie? We've got you covered there, too, with a long list of desserts that will WOW your family. There's even a category dedicated to recipes using leftovers! How's that for covering all the bases?
I hope you're looking forward to getting into the site, poking around and making it your go-to kitchen resource for the big cooking holidays ahead and well into 2010. Settle in and drop us a note to tell us how you like things. We can't wait to hear from you.
Posted by 3558523 Nov 4, 2009 8:43 AM
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Nov 2, 2009 9:39 AM
We know how much you enjoy cooking meals for your family, and what a great resource Campbell's Kitchen is for ideas and inspiration. So as we redesigned the site, we spent a lot of time making sure the Family Favorites collections would provide you with useful information and delicious recipes for making dinnertime a fun experience for everyone in your family—and I think you're going to love what you see!
When the site launches, go to the Family Favorites collection by clicking on the Recipes tab in the toolbar at the top of the page. Do your kids love Mexican food? Check out the “Everybody Loves Mexican” category for creative dinner ideas, then teach the kids simple cooking skills by getting them involved with dinner preparation. Or serve a classic Italian favorite that everyone will like—on formal china with candles! Family mealtimes are about building memories, and you'll find so many ways to do that on the new Campbell's Kitchen.
The upcoming holidays are the ultimate memory-making event, and on Wednesday, I'll fill you in on some of the fabulous Thanksgiving menu ideas you'll find in the new Seasonal collection on campbellskitchen.com. Stay tuned!
Jane
Posted by 3558523 Nov 2, 2009 9:39 AM
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Oct 29, 2009 10:36 AM
Saving money can start with smart meal planning and making good shopping choices. Thankfully, you don't have to look any further than the Budget-Friendly collection on the new Campbell's site for great recipes and tips to help you save money and eat well.
Click on “Budget-Friendly” in the drop down menu in the Recipes tab at the top of the site pages. All of the recipes within this feature are wallet friendly. You'll find three new categories: Dinnertime Sandwiches, Restaurant Favorites at Home, and Start with a Can of Soup. Here you'll find so many options for satisfying suppers, along with new content full of shopping hints and helpful cooking tips—small, simple things that can make a big difference. I think you'll really find this section of the new site helpful with meal planning and smart shopping.
Check in next Monday and Wednesday for more news on what to expect on the site! I'll talk about the Family Favorites and Thanksgiving collections—just in time for the big cooking holiday ahead!
Jane
Posted by 3558523 Oct 29, 2009 10:36 AM
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Oct 26, 2009 8:52 AM
We're in the final stretch of the relaunch and everything's looking fantastic! I hope these blogs give you a feel of how excited we are about what's to come, and that you're as eager to get in and discover the new CampbellsKitchen.com as we are to show it to you!
I know what it can be like to get dinner on the table with hectic work and school schedules. So to help you, the new site will feature a collection of recipes that'll help you plan mealtimes, easily and deliciously. Simply click on “Quick & Easy” in the drop down menu in the Recipes tab at the top of the site pages. All of the recipes within this feature take no more than 30 minutes to prepare. You'll also find information on how to streamline prep and cooking tasks to make efficient use of your time in the kitchen.
I know you'll use the Quick & Easy collection often, but there's still more in store! On Wednesday I'll fill you in on the Budget-Friendly collection with its great-tasting recipes and tips for stretching your food dollars. Talk to you soon!
Jane
Posted by 3558523 Oct 26, 2009 8:52 AM
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Oct 21, 2009 10:06 AM
At Campbell's, we know how important is to feed your family meals that you can feel good about. To help make that job easier, the new Campbell's Kitchen will continue to be your go-to resource in helping you make better choices. You'll also find many more recipes with nutritional information to give you a hand with dinner planning. For quick and easy access to these recipes, look for the link to the “Nutritious & Delicious” collection at the bottom of the landing page—you're just one click away from all kinds of great-tasting dinner options you can feel good about!
As excited as I am for you to see all the new material on the site, I really can't wait for you to check out the “Eating Smart” section—find it by clicking on the tab at the top of the site pages. It's your link to articles and helpful hints on incorporating healthier eating habits into your life. From shopping techniques to healthy ingredient substitutions, there's so much useful information packed into this section. It's a wonderful resource for anyone looking to make healthy lifestyle shifts. As soon as you give it a try, be sure to let us know what you think!
Jane
Posted by 3558523 Oct 21, 2009 10:06 AM
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Oct 19, 2009 12:05 PM
As our “grand opening” date for the new Campbell's Kitchen gets closer, everyone seems to be moving at a faster pace to make all the finishing touches. But just wait until you see what's in store—you're going to love what you see!
For those of you who've spent a lot of time on the current Campbell's site, creating recipe boxes for quick access to all your favorite dishes, you don't have to worry about losing any information once the transition to the new site has been made. You'll still be able to access recipes from your box and add new ones to your collection.
As part of the redesign, we've also spruced up the recipes to make sure the information in them is still relevant to you. Over time, product lines change, trends come and go, and as a result, some of the recipes needed a little updating. But your favorites will still be on the site, ready for you at any time. Check back here on Wednesday to learn about the Eating Smart section of CampbellsKitchen.com!
Jane
Posted by 3558523 Oct 19, 2009 12:05 PM
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Oct 14, 2009 7:54 AM
An old saying claims that you first “eat with your eyes,” and I think that's true: I'm much more inspired to try a recipe if there's a photograph, aren't you? When you see the new Campbell's Kitchen site in a couple of weeks, you'll be in for a treat—on it you'll find hundreds of gorgeous new photographs that make the dishes practically jump off the screen.
One of the things I think you'll appreciate about the new photos is how “real” they look—the food is presented in a way that's approachable, with simple, pretty plating and serving ideas that you can try at home. And of course, every one of the photographs makes each dish look positively mouthwatering. The hardest part about searching for a recipe for dinner will be narrowing your choice to just one!
Next week I'll blog about more of the site updates in store and new healthy eating information for you. Talk to you Monday!
Jane
Posted by 3558523 Oct 14, 2009 7:54 AM
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Oct 12, 2009 9:46 AM
What do you do when you're in the mood for something to eat but can't quite pinpoint what it is, those times when you roam the kitchen opening cupboard and fridge doors, looking for inspiration? Well, when the new Campbell's Kitchen site launches in a couple of weeks you'll have access to the perfect search tool for moments when you crave something but can't quite put your finger on it.
“Inspire Me” is an innovative search tool that I think you're going to have a lot of fun with. Hungry for something spicy? Just click on “spicy” in the tool's word “cloud” and you'll get all kinds of recipe options to fit the bill. Or maybe you need a little soothing—click on “comforting” for dishes that are bound to make you feel better. Practically any craving you have can be tamed with this tool!
Check back here on Wednesday for information on the new mouthwatering photography you'll see on the new site. There's so much to tell you about!
Jane
Posted by 3558523 Oct 12, 2009 9:46 AM
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Oct 7, 2009 11:47 AM
You already know what a great recipe resource Campbell's Kitchen is, but I just can't wait for you to see the new site with its brand new recipe search tool called “Guide Me.” It's designed so you can tell us about the type of dish you’d like to make, and then get a selection of recipes tailored to your preferences.
Need something that can work into a busy schedule? Check out the tool's Quick & Easy tab. Or maybe you feel like something a little different for dinner, or healthier—we have tabs for those options too. Narrow your search further based on ingredients, how much time you have to spend prepping and cooking, nutritional information, even what kind of mouths you're feeding, from picky palates to more adventuresome eaters! This tool is bound to take dinner planning to a whole new (and more fun!) level.
Stay tuned for more blogs with news and information about the new site. In the meantime, email us and tell us about the type of dish you like to make for your family.
Jane
Posted by 3558523 Oct 7, 2009 11:47 AM
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Oct 5, 2009 4:39 PM
If you haven’t already heard the news, I am so excited to tell you that we will be launching the new Campbell’s Kitchen site in just a few weeks! Rather than wait for the great reveal, I decided to start blogging about it before we go live so I can give you a sneak preview of what’s to come.
First and foremost, we’ve improved the site by making the recipes super easy to find, as well as adding helpful cooking information like, “How to tell when your roast is done” or what key ingredients you should always keep in your pantry for quick fix dinners.
Of course, that’s just a small taste of what we have in store. To keep you in the loop about all the exciting changes, I’ll continue to tell you more about many of our new features on Monday and Wednesdays!
Jane
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Edited by 3558523 at Oct 5, 2009 4:49 PM EDT
Posted by 3558523 Oct 5, 2009 4:39 PM
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